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Soft Wash

The Casual Shirt That Fits™

We’re not the type to leave well enough alone. That’s why we offer a customization option that takes the finishing of our shirts one step further, with our Soft Wash process. The result is the softest Custom Shirt ever.

We’ve taken a select group of our shirting fabrics and given you the option to add our exclusive post-production Soft Wash treatment, creating the perfect laid-back casual Custom Shirt.

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Soft Wash Soft Wash

Our Special Wash Formula

Our Soft Wash is meant to look different than your dress shirt. The garment wash process enhances the highs and lows in the weave of the fabric. Expect to see puckering at the seams and along the placket – they are inherent to the wash treatment.

Ultimately Relaxed

We leave out the final pressing and soft pack your custom shirt in order to maintain the relaxed, lived-in look of the garment wash.